Chattanooga Museums Collaboration
Three museums consolidated their human resources, technology, finance, marketing and retail operations in order to function more effectively and efficiently. The Creative Discovery Museum
and the Hunter Museum of American Art
each did not have the capacity to continue funding their own administration and the Tennessee Aquarium
had some excess capacity. They created a model whereby the Aquarium provides services to the two other museums for a fee, saving the Creative Discovery Museum and the Hunter Museum over $1.5 million each annually, and creating a $1.1 million revenue stream to date for the Aquarium. Three added benefits of this collaboration have been that a) it have brought each museum more community visibility b) it has encouraged other collaboration in the area and c) it has led to further collaboration between the museums in various program areas.
Charles L. Arant, President and CEO, Tennessee Aquarium
(423) 785-4001, email@example.com